At Heroes Fitness Stores we have 3 retail outlets which have been in operation for over 20 years now. Each store has qualified and helpful staff, who are always here to help you with all your fitness needs and requirements. They are located in Colchester, Ipswich and Norwich.

If you want help with choosing your fitness products or what sports nutritional supplements you need please don't hesitate to call Spencer on 01603 763870.

New Same Day Supplements Norwich Delivery Service at Heroes Fitness Store​, If you order your Sport Supplements online or by phone before 1pm or Monday to Friday (no deliveries Saturdays or Sundays) in the Norwich Post Code Area NR1, NR2, NR3, NR4, NR5, NR6 and NR7, you will receive your Sport Supplements on the 'SAME DAY' before 5pm for a small delivery charge of £5. If you miss the deadline it will be delivered next day, if you order this service and you are out of the NR1 to NR7 area, normal delivery times  3 - 5 working days will apply.

Heroes has 4 main selling areas:

• Boxing Shop and Martial Arts Online Equipment, which has, Adidas boots, boxing gloves, focus pads, gum shields, punch bags and fitness gear, martial arts uniforms, karate and Judo belts, fightgear, MMA protective wear equipment, kick and punchbags. Most Adidas Boxing and Martial Arts Products are available online only and sent direct to you as a customer, we only stock Adidas Hog Boots and ABA Wraps in retail stores, but you can pay in the stores for direct delivery, all Adidas products have a £5.99 delivery charge which is our Adidas Suppliers delivery cost to us.

•  Fitness Accessories Shop, which has exercise weights, gym mats, strength equipment, weight lifting accessories, pilates and yoga products, so you can workout from home

• Sports Rehab Shop, which has sports injury supports for ankle sprain, back pain problems, knee rehab, thigh injury, torn elbow tendon, pulled shoulder, swiss exercise balls, balance wobble boards, best resistance bands, ice or heat for injury packs for rehab after surgery, excellent injury room products for all sports and recreational injuries

• Discounted Gym Supplements, which has Managers Special Offers of the month and Buy One Get One Free (BOGOF) on amino acids, creatine, energy and pre workout drinks, fat loss supplements, protein powder uk, good whey protein, weight gain powder and vitamin supplements. Heroes has drug screened affordable supplements that meet the ISO17025, ISO9001 and ISO9002 Food Standards as well as a big selection of Informed Sport Supplements.

 Military personnel & other service or drug tested professions should take care to use only properly tested and controlled process supplements.

Informed Sport

Informed Sport is a quality assurance programme for sports nutrition products, suppliers to the sports nutrition industry, and supplement manufacturing facilities. The programme certifies that all nutritional supplements and/or ingredients that bear the Informed-Sport logo have been tested for banned substances by the world class sports anti-doping lab, HFL Sport Science. Athletes choosing to use supplements can use the search function above to find products that have been through this rigorous certification process. 

Sign in or register for our elite portal here 

Sci-Mx Nutrition

Sci-Mx carries out random batch testing on selected individual products throughout the year as standard procedure. The nature of such random testing substantially minimises the risk of any type of cross contamination during the manufacturing process. around 10 million servings of Sci-Mx products are safely consumed every year and throughout 11 years of such testing we have never had a product test positive for any substance on the WADA (world anti doping agency) prohibited list. Furthermore, in terms of risk minimisation, we use only highly reputable EU suppliers who are subject to regular audits by the relevent authorities, and are certified with one or more of the following industry recognised accreditations:

• informed sport
• Belgian dept of food and supplement safety standards(FAVV)
• ISO 9001 (BS EN ISO 9001 : 2000) and ISO 17025
• british retail consortium (BRC) global standards for food safety
• GMP (good manufacturing practice)
• international food standards (IFS)

• Medications an athlete may be taking while using our products and how such medications may affect a drug test.
• Each athletes' individual, biological constitution is unique and how it may react to extreme training conditions in conjunction with using supplements is an unknown factor and beyond our control.
• Certain foods endogenously contain substances that are, or are similar to, banned substances, and although we are not aware of any positive drug test being attributed to such foods, we have no control over how such foods may interact with the use of sports supplements.
• How are products are handled, and what measures are taken to prevent deliberate or accidental contamination, once the product is in the hands of an athlete.

At Heroes Fitness Sports Nutrition and Health Food Stores we stock many of the Informed Sport registered Products, please contact Spencer Jackson on 01603 763870 for details on theses products or CLICK HERE to go directly to all of our Informed Sport Registered Products.

So if you are looking for the ultimate fitness shopping experience come and visit us at Heroes Sports Nutrition and Boxing Fitness Shop Norwich Norfolk, Heroes Fitness and Nutrition Store Ipswich Suffolk and Heroes Health Food Store Colchester Essex and get the friendliest and best advice ever.