Covid Tier 4 Restrictions closures.
Both Heroes stores in Norwich and Colchester will be closed until this restriction is lifted. We will keep you informed here of any further news.
Heroes online store is operating for deliveries throughout the U.K.
snow & ice are slowing down deliveries in some areas please be aware.
For any help or advise you can message us on the web site contact page or via social media.
Stay safe everyone and look forward to seeing you again when we re-open – Heroes
Featured Categories
Fitness At Home
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Fitness Kettlebells
Benefits Of Kettlebells
Recently the kettlebell has become a very popular exercise tool amongst professional sportsmen, fitness trainers, boxesr and martial artists as kettlebell training delivers a completely different and modern approach to a fitness workout! Working with kettlebells increases strength, endurance, speed, challenging both one's muscular and cardio system with dynamic, total-body movements. If you want to tone up, burn fat, increase your aerobic capacity or strength it can all be done with a kettlebell. Fitness-Mad's Kettlebells have an oversize powder coated handle that gives excellent grip whilse allowing for a fluid motion. The base of each kettlebell is colour coded and covered with a heavy duty vinyl coating that looks great and also protect the floor from damage. Which Kettlebell To Start With If you are not sure which weight you need, as a rough guide Fit Women (excl athletes) from 6Kg -12Kg Men new to strength training should start with 8 - 12Kg Fit Males used to Strength Training 12Kg - 16Kg Athletes & Weight Trainers 20 - 24Kg
£19.99 – £89.99
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Fitness Mad Neoprene Dumbbells
Neoprene Hand Weights (sold in pairs)
Add weight to your workout with these neoprene coated dumbbells. They come in pairs and are perfect for any home gym or commercial studio environment. Thanks to the flattened edges, it means these dumbbells won't roll away as you place them down on the floor during your workout. The soft neoprene coating ensures a comfortable grip but helps to add grip so as you get sweaty, they don't get too slippy! Product Details:- Perfect for at home workouts, gyms, clubs, studios, aerobics, HIIT and toning
- Flat bottoms prevent weights from rolling away
- Colours Pink 0.5kg, Purple 1kg, Green 1.5kg, Blue 2kg, Orange 3kg, Red 4kg, Black 5kg
- Sold in pairs
- Dumbbell Rack is sold seperately
£4.99 – £39.90
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Fitness Mad Slam Balls 4kg, 6kg, 8kg or 10kg
CrossFit Slam Ball
The Slam Ball is an explosive way to train! This piece of equipment is so versatile, it can be used for a huge variety of exercises and is the ideal tool for Boot Camps, Fitness Instructors, CrossFit, Circuits and more. Use it to strengthen the core, increase flexibility and improve upper & lower body conditioning as well as co-ordination. Product Details:- Weights available - 4kg, 6kg, 8kg and 10kg
- Material - PVC with sand filling.
- Colour - Black
Slam balls must be thrown against an appropriate gym floor i.e. rubber or EVA. Products damaged against concrete, tarmac, hard or rough surfaces will not be covered in the event of damage.
£19.99 – £27.99
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Power Resistance Loop For Assisted Pull Ups and Fitness Training
Strong Resistance Bands For Chins Strength and Muscle Tone
Fitness-Mad's Power Resistance Loop band's enable you to workout almost anywhere. The specially designed, heavy-duty resistance bands are perfect for strengthening muscles and core conditioning as well as rehabilitation exercises. Available in four different strengths.
Product details:
Dimensions: 104cm diameter
Material: Latex rubber
Caution: This product is made of latex. Do not use if you suffer from a latex allergy.
Come in 4 Strengths:
Light, Medium, Strong and Extra Strong
£16.95 – £38.95
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Resistance Bands
Exercise Band Workouts
These high quality Therapy Resistance Bands comes in 3 different strengths to help with muscle toning injury rehabilitation, especially for shoulder rotator cuff injuries The Fitness Mad Light Resistance Band is our lightest resistance band and is ideal for beginners or for use in therapy and when recovering from injury. 150cm x 15cm Colour: Red The Fitness Mad Medium Resistance Band is our most popular band and is ideal for those familiar with resistance workouts or who are reasonably fit 150cm x 15cm Colour: Blue The Fitness Mad Strong Resistance Band is our strongest band and is ideal for the strong and atheletic user.150cm x 15cm Colour: Black Warning: Contains Latex Do Not Use if Allergic
£8.99
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Safety Resistance Trainer
Fitness Mad Safety Resistance Trainer
This is fitness Mads strongest Safety Resistance Trainer and is ideal for athletic user who is experience in resistance training. Supplied with 12 page A5 resistance training and usage guide covering 19 key resistance exercises for a total body workout. Also includes a door attachment that enables you to turn the Resistance Trainer in to a virtual gym. Comes in medium, strong and extra strong resistances.
£15.95 – £19.99
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Squat Bands
Squat Band Set
Squat bands are a great way to build the glute and leg muscles. Activate your muscles as part of a dynamic warm-up, or use for a serious lower body workout by itself or as part of your weight training routine. Extra wide with non-slip lining to help reduce the band bunching/moving as you exercise. Product Details:- Extra wide with non-slip lining
- Help to activate muscles as part of a dynamic warm-up
- 3 different sizes are available: Small 66 cm / Medium 76 cm / Large 86 cm
- Warning - contains latex do not use if allergic
- If ordering the set £26.95 it consists of all 3 sizes
£9.95 – £26.95
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Featured Products
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Applied Nutrition Critical Whey Informed Sport Tested
Informed Sport Tested Whey Protein
Critical Whey Protein has been developed using a unique blend of Whey Protein Concentrate, Whey Protein Isolate & Hydrolysed Whey Protein. Whey Protein Concentrate is produced by Ultra-Filtration Technology containing high levels of Protein and Branched Chain Amino Acids (BCAAs). Whey Protein Isolate is the highest quality of Protein and is produced using Cross-Flow-Micro-Filtration. Hydrolysed Whey Protein is a pre-digested Protein enzymatically broken down into Peptides. These high biological value and easily digested Proteins support the growth and maintenance of muscle.
Whey Protein Concentrate • Whey ISO-XP • Hydrolysed Whey
Critical Whey Protein has been developed using a unique blend of Whey Protein Concentrate, Whey Protein Isolate & Hydrolysed Whey Protein. Whey Protein Concentrate is produced by Ultra-Filtration Technology containing high levels of Protein and Branched Chain Amino Acids (BCAAs). Whey Protein Isolate is the highest quality of Protein and is produced using Cross-Flow-Micro-Filtration. Hydrolysed Whey Protein is a pre-digested Protein enzymatically broken down into Peptides. These high biological value and easily digested Proteins support the growth and maintenance of muscle.
Critical Whey Protein provides 21g of Protein derived from Grass Fed Cows, 4.8g of naturally occurring BCAAs & 4g of Glutamine per serving. Critical Whey Protein is Gluten Free, Halal Certified, low in Sugar and makes a great tasting shake – just add to water or low-fat milk.
KEY BENEFITS
- Build & Maintain Muscle
- Delicious Taste & Mixes Instantly
- Gluten Free
- High Levels of Protein & BCAAs
- Batch Tested for Athletes by Informed-Sport
- Halal Certified Product
- SUGGESTED USE Mix 2 Scoops (30g) of protein powder with 250-500ml of water or milk and shake well. Consume immediately after training or throughout the day on non training days.
£1.99 – £39.99
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Heroes Amino Intra BCAA 450g ECO Friendly Bag
BCAA Intra With Added Glutamine
Heroes ECO friendly BCAA Amino Intra is a great tasting intra workout drink containing- 8:1:1 ration of Leucine, Isoleucine and Valine
- with added glutamine and taurine
- It comes in two delicious flavours, blue raspberry and fruit punch
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Delivered to you in an Eco friendly re-fill Bag
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Use During Training (a scoop of this in your water bottle)
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Use with Heroes Pre-Workout (take before training)
see features tab for ingredients and Allergen information
£19.98 – £20.48
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Heroes Big and Strong All In One Gym Supplement 1kg ECO Friendly Bag
Medium Protein High Carb Creatine All In One
Heroes Big and Strong All In One High Carbohydrate, Protein and Creatine supplement is packed full of quality ingredients
- 3 mouth watering flavours, chocolate, vanilla and strawberry
- with a whopping 33g protein per 120g serving
- it also has 5g of creatine monohydrate
- 80g of carbohydrates
- and only 5.7g of this is sugar
- also added is 1g vitamin and mineral blend to keep your immune system tip top
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Delivered to you in an Eco friendly re-fill bag
.
see features tab for ingredients and Allergen information
£13.99 – £14.49
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Heroes Fat Attack Stack
ECO Friendly Health Stack
Heroes Fat Attack Stack consists of 3 amazing tasting supplements for a healthy life syle, Diet Whey Protein for post workout or high protein snack, Pre-Workout for before and Amino Intra BCAA for during your workout. This stack is for anyone wanting a calorie controlled diet during a strict training regime. Heroes ECO Diet Whey Protein shake 900g mixes easily in a shaker or blender with water or milk, see below what it contains.- 24g of Whey and Soy Protein
- Glutamine
- L-Carnitine
- Green Tea
- Caffeine
- comes in three delicious flavours, chocolate, vanilla and strawberry
- Delivered to you in an Eco friendly re-fill bag
Heroes Pre-workout 450g is full of active powerful active ingredients, it contains
- Arginine AKG,
- Beta Alanine
- Citrulline Malate,
- D-Aspartic Acid
- Caffeine
- Taurine
- comes in delicious Blue Raspberry and Strawberry/Lime flavours
- Delivered to you in an Eco friendly re-fill bag.
- 8:1:1 ration of Leucine, Isoleucine and Valine
- with added glutamine and taurine
- It comes in two delicious flavours, blue raspberry and fruit punch
- Delivered to you in an Eco friendly re-fill Bag
see features tab for ingredients and Allergen information
£54.99 – £55.99
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Heroes Lean and Strong All In One Gym Supplement 1kg ECO Friendly Bag
Lean and Strong All In One Gym Supplement
Heroes Lean and Strong All In One Protein, carbohydrate and creatine formula mixes instantly and comes in three mouth watering flavours
- chocolate, vanilla and strawberry
- with a whopping 44g protein per 90g serving
- it also has 5g of creatine monohydrate
- 38g of carbohydrates only 6g of sugar
- also added is 1g vitamin and mineral blend
- Delivered to you in an Eco friendly re-fill bag
see features tab for ingredients and Allergen information
£16.99 – £17.49
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Heroes Mass Stack ECO Friendly
ECO Friendly Mass Stack
Heroes Mass Stack consists of 3 amazing tasting supplements, Heroes Big and Strong All In One Protein/Carb Mix for post workout or high protein/carb snack, Pre-Workout for before and Amino Intra BCAA for during your workout. This stack is for anyone on a mass building routine and with a high metabolic rate. Heroes Big and Strong 2kg All In One High Carbohydrate, Protein and Creatine supplement is packed full of quality ingredients- 3 mouth watering flavours, chocolate, vanilla and strawberry
- with a whopping 33g protein per 120g serving
- it also has 5g of creatine monohydrate
- 80g of carbohydrates
- and only 5.7g of this is sugar
- also added is 1g vitamin and mineral blend to keep your immune system tip top
- DELIVERED TO YOU IN AN ECO FRIENDLY RE-FILL BAG
Heroes Pre-workout 450g is full of active powerful active ingredients, it contains
- Arginine AKG,
- Beta Alanine
- Citrulline Malate,
- D-Aspartic Acid
- Caffeine
- Taurine
- comes in delicious Blue Raspberry and Strawberry/Lime flavours
- Delivered to you in an Eco friendly re-fill bag.
- 8:1:1 ration of Leucine, Isoleucine and Valine
- with added glutamine and taurine
- It comes in two delicious flavours, blue raspberry and fruit punch
- Delivered to you in an Eco friendly re-fill Bag
see features tab for ingredients and Allergen information
£59.99 – £60.99
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Heroes Plant Based Gainer With Oats 1KG ECO Friendly Bag
Plant Based Gainer With Oats
Heroes plant based gainer as well as a post workout supplement can also be used as a meal replacement, comes in three mouth watering flavours
- chocolate, vanilla and strawberry
- mixes easily with water or plant based milk in a shaker or blender
- with a whopping 36g protein (pea, soy)
- 46g carbs (ground oats, maltodextrin, 0.9g sugar) per 100g serving
- 1g of vitamins and minerals
- plant based
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Delivered to you In an Eco friendly re-fill bag
see description tab for ingredients and Allergen information
£12.99 – £13.49
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Heroes Plant Based Protein 900g ECO Friendly Bag
Plant Protein
Heroes ECO friendly plant Protein is made from only the finest ingredients
- mixes instantly
- comes in three mouth watering flavours, chocolate, vanilla and strawberry
- with a whopping 25g protein per 30g serving
- plant based
- Delivered to you in an Eco friendly re-fill bag
.
see description tab for ingredients and Allergen information
£17.99 – £18.49
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Heroes Ripped and Strong All In One Gym Supplement 900g ECO Friendly Bag
High Protein Medium Carb Creatine All In One
Heroes Ripped and Strong All In One Protein with creatine contains only the finest ingredients, it
- mixes instantly with water or milk in a shaker or blender
- comes in three mouth watering flavours, chocolate, vanilla and strawberry
- with a whopping 42g protein per 60g serving
- it also has 5g of creatine monohydrate
- 12.5g of carbohydrates only 1.9g of this is sugar
- and also added is 1g vitamin an mineral blend
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Delivered to you in an Eco friendly re-fill bag.
see features tab for ingredients and Allergen information
£18.99 – £19.49
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Heroes Whey Protein 900g ECO Friendly Bag
Whey Protein Supplement
Heroes Whey Protein is great to use as a post-workout shake and as a snack and can be used with water or milk. See the other great benefits of Heroes Whey Protein below.- mixes instantly with water or milk in a shaker or blender
- comes in three mouth watering flavours, chocolate, vanilla and strawberry
- with a whopping 24g protein per 30g serving.
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Delivered to you in an Eco friendly re-fill bag
.
£18.99 – £19.49
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NXT Nutrition TNT Nuclear Pre Powerful Pre-Workout
Super Strong Mind Blowing Pre-Workout By NXT Nutrition
The world’s most powerful pre-workout: TNT Nuclear PRE delivers insane focus and mental clarity, vicious muscle pumps, increased endurance and massive strength gains while battling fatigue throughout your sessions.
Combines proven performance-powerhouses that deliver explosive energy, including beta-alanine, citrulline malate and caffeine in respected dosages.
Available in seven delicious flavours: Apple Drops, Icy Blue Razz, Fizzy Cola Bottles, Kiwi & Lime Twist, Mixed Candy, Strawberry & Lime Crush, Pineapple Blast
£29.99
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NXT TNT Nuclear Burn 120 Caps
TNT Nuclear Burn
Nuclear Burn is the world’s most effective, science-based formula designed to melt body fat, kill excessive cravings and suppress appetite.
Lofty claims, but one’s which here at NXT we are confident we’ve achieved with this blistering formula.
Containing an intricately designed 5-pronged system, TNT Nuclear Burn attacks fat from multiple angles in the following ways:
Fat Release Mechanism: Tetradecylthioacetic Acid helps to mobilise stored body fat for energy and allows the body to break it down more easily.
Metabolism Booster: A rocket-fuelled combination of octradrine, green tea extract, niacin and caffeine enhance metabolic rate leading to more calories burnt over the course of the day.
Thermogenic Boost: 7-keto’s potent thermogenic qualities works in powerful synchronicity with the rest of the formula to melt stubborn body fat receptors.
Appetite Reduction: The highly-renowned garcinia cambogia helps to blunt cravings and moderate appetite - a sworn-enemy of any individual looking to diet over the long-term.
Estrogen Reducer: Diindolymethane is an innovative inclusion that helps tonxt mobilise stubborn body fat while simultaneously moderating excessive levels of estrogen in the body that can hamper dieting efforts.
It’s clear: TNT Nuclear Burn is the most intelligent formula on the market for attacking adipose tissue, controlling appetite and modulating levels of estrogen in the body. Nothing can even come close to its potency.
Nutritional Information
Per Capsule Per 2 Capsules
Tetradecylthioacetic Acid 125mg 250mg
Garcinia Cambogia 75mg 150mg
Octadrine 75mg 150mg
Caffeine 75mg 150mg
Green Tea Extract 60mg 120mg
Rhodia Rosea 30mg 60mg
7-Keto 25mg 50mg
Diindolylmethane 25mg 50mg
Niacin 10mg 20mg
Ingredients:
Tetradecylthioacetic Acid, Garcinia Cambogia, Octadrine, Caffeine, Green Tea Extract, Rhodia Rosea, 7-Keto, Diindolylmethane, Niacin, Maize Starch, Magnesium Stearate, Silicon Dioxide, Gelatine Capsule.
Caution: High Cafeeine content. NOT RECOMMENDED FOR CHILDREN OR PREGNANT OR BREAST-FEEDING WOMEN. Contains 150mg caffeine per serving. Do not exceed recommended daily dose. This product should not be used as a substitute for a varied, balanced diet. Keep out of direct sunlight in a cool dry place. Store out of the reach of young children. Not suitable for vegetarians
£29.99
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Reflex Nutrition Ultimate Mass Stack
MASS STACK BY REFLEX NUTRITION
The ultimate Reflex Nutrition Mass Stack has been put together for anyone partaking in a weight training routine and has a fast metabolic rate. It consists of:- Great tasting high carbohydrate and protein calorie shake Instant Mass Heavyweight 5.4kg
- Fruit Punch Flavoured Pre-Workout
- Zinc Matrix (ZMA)
- CREAPURE Creatine Monohydrate
£74.99
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Testoxeed Male Testo
Testo Generation Formula For Men
Testoxeed™ – Wake the Real Man Inside You!
We raise the bar for professionals by creating powerful products. We took a new approach to the idea of well-developed T-support, using tried, synergistic solutions enhanced with the newest active substances. Tostoxeed contains both Testo-Generation and Pro-Activation Blend. Common oat extract, standardized to contain 7% flavonoids.
Trans-resveratrol – contained in grape-skin extract is used to support the circulatory system.
Maca root and fenugreek extract to support energy and physical and mental activity.
Zinc (amino acid chelate Albion®) – zinc is necessary for the proper synthesis of protein and proper division of cells. Additionally, it helps to maintain the proper testosterone level in the bloodstream
£39.99
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USN Crea X4 Advanced Creatine 120 Capsules For Strength and Recovery No Load Up
Non Load Up Creatine Capsules
- Creatine Blend
- Added Taurine
- Capsule Form
- No Load Up
- No Bloating or Water Retention
The USN Creatine X4 is the new generation creatine that could be the supplement you were waiting for to take your physical performance to the next level.
It provides 3g creatine per serving, the dosage required to increase physical performance in successive bursts of short-term, high intensity exercise, combined with muscle supporting magnesium, as well as amino acids and alpha-lipoic acid.
Our Creatine X4 contains 3 creatine's, Creatine Monohydrate, Creatine Pyruvate and Creatine Citrate. A fantastic stack creatine, which are all provided in one capsule aimed to give you the boost you need to make sure you're getting the most out of your workouts.
It provides 3g creatine per serving, the dosage required to increase physical performance in successive bursts of short-term, high intensity exercise, combined with muscle supporting magnesium, as well as amino acids and alpha-lipoic acid.
Our Creatine X4 contains 3 creatine's, Creatine Monohydrate, Creatine Pyruvate and Creatine Citrate. A fantastic stack creatine, which are all provided in one capsule aimed to give you the boost you need to make sure you're getting the most out of your workouts.
Container Size: 120 Caplets
Serving Size: 5 Capsules
Servings Per Container: 24
Amount Per Serving:
Creatine Monohydrate, Creatine Pyruvate and Creatine Citrate: 4090mg
-Creatine: 3000mg
-Glycine: 700mg
-Taurine: 600mg
-Beta-Alanine: 200mg
-Alpha Lipoic Acid: 100mg
-Magnesium (as Magnesium Citrate): 60mg
Creatine Monohydrate, Creatine Pyruvate and Creatine Citrate: 4090mg
-Creatine: 3000mg
-Glycine: 700mg
-Taurine: 600mg
-Beta-Alanine: 200mg
-Alpha Lipoic Acid: 100mg
-Magnesium (as Magnesium Citrate): 60mg
£27.99 – £49.99
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Welcome To Heroes Fitness
At Heroes Fitness Stores we have 2 retail outlets which have been in operation for over 20 years now. Each store has qualified and helpful staff, who are always here to help you with all your fitness needs and requirements. They are located in Colchester, and Norwich.
Have a question about any of our products, or want to know if we supply a specific product?
Contact us on the contact sign (bottom left of page)
Norwich Store
4 Bridewell Alley, Norwich, NR2 1AQ
Mon – Sat: 9:30am – 5:30pm
Sunday: Closed
Colchester Store
Eld Lane, Colchester, Essex, CO1 1LS
Mon – Sat: 9:30am – 5:30pm
Sunday: Closed
